True Purpose:
Unleash the Power of the Person You’re Meant to Be

By Tim Kelley and Audrey Seymour

Do you want a more meaningful life, but the usual purpose-finding methods fall short of what you need? You may have done significant inner work, yet still sense there is something deeper waiting to be found.

In this updated edition of True Purpose, you’ll learn how to connect directly with your own voice of inner wisdom, along with 14 proven methods to uncover your unique, authentic purpose. The result? Not a single vague purpose statement, but four detailed, revealing purpose statements and a precise, actionable roadmap for living a fulfilling, powerful, and passionate life.

Coming Fall 2026

Join the waitlist to receive “The Four Types of Purpose Statements” plus exclusive pre-release content.

Learn More

True Purpose is for you if:

You're a leader, entrepreneur, or change-maker who knows you're meant for something more
You long to make a meaningful difference in the world
You have a sense of your purpose but you want more detail
You want to increase the strength of your intuition for making life and career decisions

Your path is calling!  Will you answer?  It’s time to take the next step…

Join the waitlist
★★★★★

“No other book that I have ever come across lays out the road map for the discovery of our true purpose in such a thoughtful, challenging, and motivating way. If you want a life filled with meaning and purpose, let True Purpose be your guide.”

– HOWARD BEHAR
Former president of Starbucks Coffee

★★★★★

“What Einstein did for physics and Gutenberg did for printing, True Purpose does for purpose. We’ve been in nursery school with respect to purpose; True Purpose puts us in college. This book will be the standard for years to come.”

– MARTIN RUTTE
Co-editor of Chicken Soup for the Soul at Work
Founder of ProjectHeavenOnEarth

Over 2,000 coaches, consultants, and therapists trained worldwide

20+ years of proven methodology

Many purpose-finding approaches give you a single vague statement, something that sounds inspiring but leaves you wondering, “How do I actually do this?”

True Purpose is different. It gives you 14 practical methods for discovering your purpose, drawn from over two decades of work with thousands of people across every background and belief system. Whether you approach this journey through spirituality, psychology, intuition, or sheer pragmatic curiosity, there’s a path in this book for you.

What You’ll Receive

By the time you finish True Purpose, you won’t just have insight; you’ll have:

✓ Direct access to your own inner wisdom as a lifetime advisor

✓ Four distinct purpose statements that address different dimensions of your calling

✓ A clear understanding of who you’re meant to serve and how

✓ Practical methods you can return to whenever you need clarity

✓ An actionable roadmap for aligning your daily life with your deepest purpose

This isn’t a book you read once and put on the shelf. It’s a guidebook you’ll return to throughout your life as your understanding of your purpose evolves and deepens.

About the Authors

Tim Kelley is the global expert on purpose. He works with top leaders in many fields to redesign and evolve society. Tim has trained thousands of consultants, therapists, and coaches in his methods. A graduate of MIT and a retired Navy commanding officer, he has worked with top leaders and executive teams from such companies as Alibaba, ING, Oracle, Nabisco, and PricewaterhouseCoopers, as well as government ministers and heads of state.
Audrey Seymour is an expert in the True Purpose approach, having trained hundreds of coaches and consultants in the method. She has worked with hundreds of leaders, entrepreneurs, and organizations. Audrey holds the highest-level Master Certified Coach credential from the International Coaching Federation and earned bachelor’s and master’s degrees in mathematics from Caltech and the University of California, Berkeley, respectively.

Together, Tim and Audrey bring both the visionary framework and the practical, tested application of True Purpose to life.

Who is this book for?

This book is for leaders, entrepreneurs, and change-makers who are ready to go beyond surface-level purpose work. If you’ve tried other approaches and found them too vague, or if you’re looking for methods that create real, actionable clarity, this book is for you.

Does this book work if I’m not spiritual or religious?
Yes, the 14 methods include approaches for every worldview: religious, secular, and everything in between. You choose the methods that resonate with you.
What if I’ve already done a lot of inner work?
This book will likely take you further than you’ve ever been. The four-purpose framework and direct access methods have opened new doors even for longtime seekers.
How long does it take to complete all 14 methods?
You can work through the methods at your own pace. Some people complete them over a few weeks of focused work; others revisit them over months or years as their purpose evolves. The book is designed to be a lifelong resource, not a one-time read.

Get Your Copy

Coming Fall 2026

Join the waitlist to receive “The Four Types of Purpose Statements” plus exclusive pre-release content.

Join Us