If you're an independent professional, I imagine you have an "elevator speech" that is the organizing principle of your marketing brand. It consists of one to three sentences that can be delivered in 30 seconds, as if you only had someone's attention between the...
Do you feel that something is missing in your professional life? Is there a pressure or a fear that you don't have it quite right? It could be as significant as feeling you're in the wrong line of work, or as simple as knowing you need the courage to amplify your...
As a change agent you need to express your ideas in a way that inspires others to take heartfelt action, whether purchasing your services, funding your invention or signing a petition to change the way things are done. How do you touch the hearts and souls of those...
You know you want to make a difference in the world, but how do you get the attention of your intended audience? Buyers are more discriminating these days and want to see high value before they'll invest. The most powerful marketing language engages the whole...
I love words. I hate words. Words can get you attention, develop interest and build trust or they can alienate your prospects, cause confusion and push them away from ever doing business with you. I'm talking about WORDS today! Words have impact. They trigger...
Imagine attending a lecture titled "People, Planet and Profit: The New Business Paradigm." The lecturer has beautiful charts and graphs, describing technical points to get her ideas across. The event is brilliant and informative. Then, fade to black and shift to a...
Back in the early 80's I was standing in line for a waterslide at the social hour during a computer graphics convention. As an introverted software engineer, I always dreaded those networking events because they were so formal and held in stuffy hotels -- I didn't...
What does it mean to live your purpose, and how do you know when it's happening? Many people think of life purpose in terms of answers to questions, such as "why I am here?" or "what I am meant to do?" or "who am I meant to be?" Actually, your purpose can be...
