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Branding From the Inside Out
I recently heard a quote that was given by Randy Pausch, a Professor who gave a talk called “The Last Lecture — Achieving your Childhood Dreams.” In his talk he said, “Taking risks is like jumping off a cliff and building your wings on the way down.” If you’re an...
The Art of Magnetic Marketing
Marketing doesn't have to be difficult. Have you been subconsciously carrying the old-style marketing model that treats potential customers like a resistant population entrenched behind walls? That outdated model uses a combat metaphor. In that scenario your job is to...
Solopreneurs: Draw More Business by Branding the Essential You
When I was fresh out of corporate life years ago, my ideas of branding were shaped in the mold of that culture -- that it was more professional to be "vanilla" in one's marketing copy. In promoting my coaching business, I was careful to not offend anyone and worked to...
The Art of Enrollment for Coaches
Reprinted from Choice Magazine V3N2: an interview with Leslie Lupinsky What is enrollment? There are many ways that the word enrollment is currently used - from "signing up" as in college registration to "selling" as in getting new clients with a sales pitch. The way...
Fulfillment Might Be a Smaller Change Than You Think
People often come to me unhappy with their career or business and know that something needs to change. The situation may have gotten so bad that they want to change everything about their work. However, the prospect of starting over can feel daunting as well as...