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Marketing That Speaks From the Soul
As a change agent you need to express your ideas in a way that inspires others to take heartfelt action, whether purchasing your services, funding your invention or signing a petition to change the way things are done. How do you touch the hearts and souls of those...
Marketing: Appeal to the Left and Right Brain
You know you want to make a difference in the world, but how do you get the attention of your intended audience? Buyers are more discriminating these days and want to see high value before they'll invest. The most powerful marketing language engages the whole person....
Why Pushing For Change Doesn’t Work
There's a paradox that in order to change something, we need to first appreciate and accept it exactly as it is. This is true at all scales, whether we are trying to change ourselves, someone else or the global community. We experience the personal level of this...
Inner Alignment and Appreciative Curiosity for Manifesting Change
You've got a clear inspiring vision for change and a plan for manifesting it, but something still isn't budging. If this sounds familiar, what now? It's time to look at inner alignment. It's rare for us to be 100% behind anything new we plan to do. We often have to...
Passionate Purpose: Sustainable Momentum Requires the Big Why
You started out with an unimaginably exciting idea, made a plan that you've started, and now you're down in the trenches. It's not flowing as easily as you had hoped, and some days it's not even fun anymore. What happened? In a previous article I described 6 stages of...